Business & Tech
Manufacturer Will Be Dishing Up More Baking Mixes in a Jiffy
A $35 million expansion and facelift will facilitate the company's movement into the institutional food service market.
Family-owned Chelsea Milling Co. is planning a $35 million facelift and expansion that will increase production of its Jiffy Co. corn muffins and baking mixes.
The expansion will accommodate the company’s move into the institutional market, CEO Howdy Holmes told the Chelsea Standard.
The company, which employs 305 people in Chelsea, has been a stalwart of the business community since the 1880s, when it was known as the Chelsea Roller Mill, but it wasn’t until Holmes’ grandmother, Mabel, developed the inexpensive corn muffin mix in the 1930s that the company began to take off. Today, 91 percent of the $550 billion market share comes from the inexpensive corn muffin mix, sold in little blue boxes manufactured from recycled materials at Marshall, MI to keep prices low.
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Today, the corn muffin mixes and other Jiffy products are sold in 35,000 stores around the country and in 32 countries.
The expansion project includes nine ingredient silos needed to produce the larger bags and boxes tailored to institutional needs, automatic bag equipment, two food service packing lines and two small buildings that will house processing equipment.Interested in local real estate?Subscribe to Patch's new newsletter to be the first to know about open houses, new listings and more.
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